At Marketing Live 2023 in Sydney, we gained valuable insights into the future of MarTech and marketing strategy. We learned about the increasing importance of customer data platforms (CDPs) for marketers and the challenges that come with using them. We also attended a live debate on navigating the complex MarTech landscape, highlighting the importance of vendors tying their solutions to commercial outcomes for their clients. Additionally, we found that there is a real need for education and understanding of attendees in the industry and businesses, particularly in skills such as data analysis and privacy law. Attending events like Marketing Live 2023 provides great opportunities for networking and creating serendipitous encounters with potential partners, clients, and mentors.